Two scenarios – having your brand simply be ‘present’ on social media platforms, or using those social media platforms to actively ‘engage’ with new and existing consumers to foster deeper relationships and enduring brand loyalty. Only the latter helps give rise to an effective social marketing strategy.
Now more than ever, social marketing affords the opportunity to deliver value to your client community whilst receiving invaluable insights into their needs, wants and overall perception of your brand. That knowledge forms the basis of a strategy by which relevant content can be distributed across the top social media platforms in a way that creates conversation, and promotes your brand as being able to relate to consumers, and to in turn be relatable.
How and where your prospects interact on social media is fluid and can change quickly. Inherent in a successful social marketing strategy is the ability to quickly adapt to the latest trends, and to be actively receptive to your consumers voice – thereby ensuring that your brand is precisely where it needs to be at all times. In this way, your brand can leverage social media as a means to bring new customers into the fold, and engage with existing clientele.
Social Marketing strategies include:
- Social Strategy
- Community Creation & Management
- Monitoring Feedback & Engagement
- Content Development & Distribution
- Risk Management
- Strategic Partnerships